A great business sign sets you apart from the competition and promotes your brand in a visible, memorable way. Signage should communicate your brand identity and values for customers as well as provide directions to your store.
In this tech-centric world, we often hear about the importance of digital marketing over traditional signage, but a sign that’s well-designed and creatively designed can be one of the most effective marketing tools available for businesses today. It is not only cost-effective, but it works on your behalf 24/7 – it can boost your exposure, increase the number of new customers and help keep you top of mind for repeat business.
When it comes to creating eye-catching business signs, there are a few key things that every brand needs to know to get the most out of their investment. These tips will help you design business signs that are creative, effective and stand out from the crowd.
Less is More
Overcrowding a sign with too many words is a common mistake that can turn off customers. Customers don’t want to work to decipher a sign that’s too busy, so less is always better.
Choosing the Right Font
Signs need to be legible in order to be effective. The font used on a sign can impact the overall impression that is made, so it is important to choose a font that is both legible and fits the company’s brand identity. This can be accomplished by requesting the font file from the brand designer or by picking a font that matches the company’s brand standards guide.
The Background Color of the Sign
Choosing the right color for your business sign can also have an effect on its effectiveness. Some colors are more effective than others for different types of signs, so it is important to do your research before making a decision. For example, gold can convey an air of luxury while neons may imply a retro style market.
The Location of the Sign
Ensure that your sign is easily viewed by customers by placing it in a location where trees, street lights or other outdoor objects won’t obstruct the view. It’s also a good idea to install more than one sign if the business has multiple locations, as it can be easy for customers to miss some of the information on the first pass.
A well-designed sign that clearly communicates the brand’s identity, values and goals for customers can set it apart from competitors and encourage customers to return again. With these tips in mind, you can create a sign that will leave a positive impression on those passing by and encourage them to visit your business. When you work with a professional sign manufacturer in Fresno, it is possible to include design features into the business sign that allow for future changes if necessary. These features will make it easier for a designer to update your sign with the correct information and ensure that it is always up to date.